The Title

The title of the listing is the most important part of the listing.  This is the first thing that potential buyers see. This is also one part of your listing that is displayed in the RSS feed. The other is the listing price. 

Create a title that will tell buyers what is behind the click.  Keep it short and very descriptive. Use words that are specific to the item. Models and numbers and the manufacture are good words for the major search engines.

The Description

If you were a buyer, what information would you want to see?  You would want to see as much information about the listed item as possible.  You as the buyer would not want to email the seller just to get more information about the item.  You as the buyer would want to email the seller to set up a time to view the item.  Take the time to be very descriptive in this section.  If you take the time to describe it in detail, the buyer will already know it is something they want.  Take time to check your spelling.

Pictures

Pictures are a very important part of internet buying and selling.  Take the time to upload at least two pictures of the listed item.  Many websites offer the option to only view listings with a picture.  There is a reason for this.  BUYERS WANT TO SEE PICTURES

Help

Don't be afraid to write Michigan Want Ads and ask for assistance.